Dioecetes
Monday, February 23, 2004
 
Good Marketing Kills Bad Products

A number of people have asked what I thought about Howard Dean's meteoric fall from front runner to has-been. The implication being that somehow this kills the theory that the Internet represents a new way for politicians to connect. On the contrary, I believe in the axiom that nothing kills a bad product faster than good marketing. Dean looked good to a lot of folks until they got to know him. The Internet was probably helpful in that regard.

 
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